zondag 12 oktober 2008

Shirt sponsors tackled by the financial crisis


Although banks and insurance companies have lost money and credibility due to the financial crisis, most of them keep on sponsoring important sports clubs.

Banks and insurance companies like Dexia, Fortis and AIG are the shirt sponsors of well-known and successful football clubs in Belgium and elsewhere (respectively Club Brugge, Anderlecht and Feyenoord, Manchester United). These sports clubs were anxious the last weeks because the share of their main sponsors didn’t stop to tumble. The banks told them not to worry, for they don’t want to agitate the people even more by withdrawing their sponsoring.

Matthijs Meire

1 opmerking:

EcoEnglish zei

Although banks and insurance companies have lost money and credibility due to the financial crisis, most of them keep on sponsoring important sports clubs.

Banks and insurance companies like Dexia, Fortis and AIG are the shirt sponsors of well-known and successful football clubs in Belgium and elsewhere (respectively Club Brugge, Anderlecht and Feyenoord, Manchester United). These sports clubs were anxious the last weeks because the share of their main sponsors didn’t stop to tumble [stop tumbling]. The banks told them not to worry, for they don’t want to agitate the people even more by withdrawing their sponsoring.

good flow & style

olaf