Now that banks are meeting with disaster, we can conclude that some banks’ slogans weren’t that striking –for not to say the worst chosen- and others did exactly what they said. The bank IndyMac had a slogan rather optimistic, “you can count on us”, but now they have to eat crow. Whereas other banks, especially some from the Benelux already gave a glimpse of what to come, in that perspective we think of the now nationalised bank Fortis: “Here today, where tomorrow?”. We must admit that the bank industry will always be a hazardous business, and for the future we have to appreciate more honest slogans like the one from Washington Mutual (“Whoo Hoo”) who admit they are running a risk.
Valerie Hemberg
http://www.economist.com/finance/displaystory.cfm?story_id=12342164
1 opmerking:
Now that banks are meeting with disaster, we can conclude that some banks’ slogans weren’t that striking –for [drop 'for' here] not to say the worst chosen- and others did exactly what they said. The bank IndyMac had a slogan rather optimistic [a rather optimistic slogan] , “you can count on us”, but now they have to eat crow. Whereas other banks, especially some from the Benelux already gave a glimpse of what to come, in that perspective we think of the now nationalised bank Fortis: “Here today, where tomorrow?”. We must admit that the bank industry will always be a hazardous business, and for the future we have to appreciate more honest slogans like the one from Washington Mutual (“Whoo Hoo”) who admit they are running a risk.
good flow, mind word order
olaf
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